Jewlia is a very personal story for the designer: the brand emphasizes her origins and embodies her values and views. The name is formed from three words: Jews, jewelry, and Julia—the founder and designer’s first name. Most of the jewelry has a small diamond hidden in the corner or on the inner surface, located away from prodding eyes, with a tiny engraving “mazal tov” next to it—a wish of good luck to the owner. Only the designer and the jewelry owner know this secret. All products are hand-made and produced in very limited quantities.